In the characteristic Afrikahuis (built in 1892), located on the corner of Spui and Kalverstraat, formerly home to fashion brand Esprit and Caffe Esprit, cosmetics brand Rituals recently opened 5-story, 2,700-square-meter concept store.
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360 Degree Experience
For years, spiritual father and owner Raymond Cloosterman dreamed of a flagship store in Amsterdam where the world of Rituals would be expressed. With House of Rituals, the "Marketer of the Year 2019" wants to experience one more time that uncertainty as he felt when he opened the doors of his first Rituals store on Kalverstraat.
A beautiful and exciting adventure. Completely out of my comfort zone again," said Raymond Cloosterman in an interview with Retailtrends.nl, where he also noted that he had Walt Disney's motto "If you can dream it, you can do it" embroidered on a number of his shirts.
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A place to quiet the mind
House of Rituals promises a unique shopping, stress relief and hospitality experience. A 360 degree shopping experience where guests are immersed in the luxurious world of Rituals. Everything under one roof. From store to hospitality and mind spa.
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Restaurant Rouhi
On Spuiplein, at the back of House of Rituals, you will find Rouhi, a restaurant inspired by the cuisine of the Far East already serving dishes that nourish the body, mind and soul. The name "Rouhi" comes from an amalgamation of two Arabic words "rouh" and "i," which together mean "my soul. The beautiful interior of restaurant comes from the pen of interior design studio Estida.
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